Since 2017 we’ve launched board games, RPGs and comics on Kickstarter, Gamefound and Indiegogo. Over a hundred campaigns run, from pre-launch strategy to goal day.
100+ campaigns run · 4× Roleplaying Game of the Year · 2 Ennie Awards, Gold and Silver
More than 39,000 backers worldwide. SHUG was funded in pounds (£1,325,389, about €1.5 million). Every figure is public and verifiable on the campaign pages.
Two stages, with two separate fees. No monthly retainer.
Before we talk about a campaign, we look at whether the project has a market. We build a landing page and put it in front of a real audience, with paid ads behind it. Then we count what it costs to bring in one subscriber, and how many subscribers your goal would need. A cost that's too high for the goal you have in mind shows up right here.
At the end of the test you've got numbers in hand. If they say the goal isn't reachable this way, you know it after a thousand euros, not after fifteen thousand spent on production. If it is reachable, you also know your cost per subscriber, and the campaign starts from that figure.
The ad budget for the test is separate, and we agree it together. Reliable numbers usually take a few hundred euros. The €1,000 covers our work, and it's due even if you decide to stop after the test. What you're buying is the answer.
When the test says go, we take on everything else. We build the audience in pre-launch, then sort out the campaign page. While you're live we run the advertising day by day, the retargeting and the community, and you get a report every day.
No monthly retainer, no days to count. We take 5% of what the campaign raises, calculated after platform and payment fees. The base is what actually reaches you, not the gross pledged.
PR and press, reviewer outreach and post-campaign management stay as add-ons, when you need them.
If your campaign does badly, we earn very little too. And that's why the test comes first: neither of us gains from taking a project to launch when it doesn't hold up.
Fees, VAT, production, fulfillment and advertising eat most of what you raise. Put in your numbers and see what’s left. Free, no signup.
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