The work behind the showcase
At MG, copy and strategy live in the same file as the campaigns. Data lands on the desk next to design. First we find out whether the product holds up. Then we decide how to launch it. When the numbers come back, we change what needs changing.
Strategy, tests, changes of direction and numbers. What happens between the first idea and the day a project meets its audience.
A debut project with no IP or publisher behind it, turned into a global launch.
Business manager hacked seven days before launch. Pixel compromised, history gone.
Account recovered, a new pixel retrained while the launch was replanned from scratch.
A game that raised $338,354 in 2021 and never reached its backers, relaunched by the creators of the comic.
The 2021 backers paid and got nothing. We had to ask for money from people left empty-handed.
Pre-launch built on getting even, then only game ads once live: revenge got the clicks, the game got the pledges.
Same budget. A campaign structure that finally made it clear where value was being created.
More spend would not have fixed the problem.
ABO to CBO, revised audiences and redistributed spend.
We judged it on two months of total sales, because one isolated spike proves nothing.
A publishing launch with the plan already built: ads came in as a multiplier.
MS Edizioni arrived with creator content, review-copy seeding and a 15,000-subscriber newsletter.
One CBO with three creative formats, broad audience, remarketing to people who watched 75% of the video.
ROAS 7.79 and a €5.07 CPA: ads multiply a system that is ready, they do not replace it.
An international campaign for a narrative game built around decisions and their consequences.
Mid-campaign feedback asked for a cheaper way in: the average pledge was putting people off.
We added a lower reward tier mid-campaign. The average pledge went down and the number of backers went up.
A major international IP, brought to tabletop roleplayers.
A global campaign, built in close collaboration between everyone involved.
2,408% of the initial goal.
The world of Railroad Ink, brought to Kickstarter for the first time.
Railroad Ink had never been on Kickstarter: no past campaign audience to bring back.
We put all the weight on the pre-launch, so day one started with the list already built.
We write them while reading campaigns. They stop vanity metrics from hypnotizing us.
A number is useful only if it changes a decision. Everything else is noise.
Services come after the work. Each one is a way into your project, so you won't find off-the-shelf packages here.
We work on the brief together from the start. Four skill sets, one problem, and we correct each other a lot.
If the product is hard to understand, she starts there. She finds the right line without making it sound like everyone else's.
He puts promises to the test. Then backs decisions with numbers.
She makes the promise visible before it is read. In an ad, it has to work at first glance.
He hunts false signals. Then brings the conversation back to the number that matters.
Open tool / No email
The gross raise gets the attention. The project is paid for by what remains after fees, VAT, production, shipping and advertising. Put in your numbers and look at the margin.
Open the Kickstarter fee calculator ↗New project / Intake
Tell us where you are and what doesn't add up. That's enough. We'll reply to see whether we can actually help, and if we can't, we'll say so.
info@wearemgsolutions.com ↗