Won Before Launch is the prelaunch playbook we use at MG Solutions to build the follower and email machine for tabletop creators. From brand foundations to live Meta campaigns, in the order the work actually happens. Distilled from real campaigns, including one that collected 7,000+ email leads before day one.
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"Launch day is simply the moment when all the decisions made before it become visible."
Why our Meta campaigns optimize on AddToWishlist instead of email leads, and how to wire the whole funnel before spending a single euro.
The prelaunch landing page structure we deliver to clients, section by section, with the mixed email + follow funnel in every CTA zone.
Image sizes, stacking order and the constraints Kickstarter's editor never tells you about before you've already built it wrong.
The link format that turns clicks into Kickstarter bookmarks, and the naming conventions that keep attribution readable at launch.
The strategy table that comes before any generation, and the QA pass that catches what generation models still get silently wrong.
The three checks we run before budget goes live: copy under pressure, thumb-stop review, and the page composition audit.
The book closes with the one-page prelaunch checklist: the 12 items we verify before any campaign of ours goes live.
You're preparing your first serious Kickstarter and you're starting from zero on marketing. This book covers prelaunch acquisition: the followers and the email list you bring to day one, which is what creates the early momentum Kickstarter's algorithm responds to.
AI made producing pages and ads cheap. It did not make attention cheap. What wins now is strategy, tracking discipline and trust, and that is what these 53 pages teach.
Written by Giuseppe Vitale of MG Solutions, where we run prelaunch acquisition for tabletop Kickstarter creators: landing pages, tracking, creatives and Meta campaigns. 100+ campaigns launched since 2017. The foreword is by Renato Franchi, CEO of Senshi Consulting and former Global Marketing Director at CMON.
The book documents the same process we run for clients. Read it, apply it yourself, or talk to us when you'd rather have it done with you.
Get the full playbook now and start banking momentum for day one.