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Free Playbook
Won Before Launch is the prelaunch playbook we use at MG Solutions: followers and email list built before day one, for tabletop creators and publishers. Distilled from real campaigns, including one that collected 7,000+ email leads before launch.
Instant download. Leaving your email also signs you up to three emails with the method we use on prelaunches, closing with an offer of our services. Unsubscribe whenever you like and the ebook stays yours. Privacy Policy.
"Launch day is simply the moment when all the decisions made before it become visible."
Why our Meta campaigns optimize on AddToWishlist instead of email leads, and how to wire the whole funnel before spending a single euro. The chapter that pays for the book.
The prelaunch landing page structure we deliver to clients, section by section, with the mixed email + follow funnel in every CTA zone.
The three checks we run before budget goes live: copy under pressure, thumb-stop review, and the page composition audit.
Also inside: ch. 6 your Kickstarter Story page, with the constraints the editor never tells you about · ch. 7 watch-links and UTM discipline, so attribution stays readable at launch · ch. 8 AI-assisted creatives with the QA pass that catches what generation models get silently wrong.
The book closes with the one-page prelaunch checklist: the 12 items we verify before any campaign of ours goes live.
You're starting from zero on marketing. The book covers prelaunch acquisition: the followers and the email list you bring to day one, which is what creates the early momentum Kickstarter's algorithm responds to. Chapters 5 and 9 alone save you the first two rebuilds of your page.
AI made producing pages and ads cheap. It did not make attention cheap. What wins now is strategy, tracking discipline and trust, and that is what these 53 pages teach.
You've launched before and you want the prelaunch to run like a process, not a scramble. Chapter 3 is the tracking setup to hand to your team. Chapter 5 is the 12-section page structure we deliver to clients. Chapter 7 is the attribution discipline that keeps launch-day numbers readable.
It's the same process we run on paid engagements, written down. Nothing is held back for the call.
Get the full playbook now and start banking momentum for day one.
Leaving your email also signs you up to three emails with the method we use on prelaunches, closing with an offer of our services. Unsubscribe whenever you like and the ebook stays yours. Privacy Policy.