01 Your numbers
€
€
based on your reward prices · you need roughly 1,250 backers
€
manufacturing only, shipping excluded
€
pick & pack + weighted average shipping
€
campaigns that advertise typically spend 10-20% of what they raise
100%
EU
US
RoW
VAT applies only to the EU share
02 The verdict
The figure you want to hit
€ 100,000
Kickstarter fee 5%− € 5,000
Payment processing 3%− € 3,000
VAT on EU share ~22%− € 8,115
Production 1,250 units− € 18,750
Fulfillment 1,250 shipments− € 22,500
Advertising 12% of the raise− € 12,000
You keep
€ 30,635
net margin on the raise
31%
To hit your goal with an average pledge of € 80 you need roughly 1,250 backers. You’ll need to bring them in at around € 10 of advertising each, about 12% of the raise. Handling these numbers well is the difference between a campaign that earns and one that breaks even.